Web Design
Websites should first and foremost be designed to display information in a clear, concise manner. This is obtained by following basic design principles. One of the most common mistakes a designer can make is forgetting the purpose of the website, sacrificing clarity for visual appeal.
Once the basic structure for a website has been determined, aesthetics fall into place and a beautiful website comes naturally. This approach is not only mutually beneficial to the user and the provider, but it also drives websites to be more effective and user friendly.
Online display ads are an extremely challenging product. A designer must craft a display ad much like a billboard—most users will pay as much attention to an online ad as they do an advertisement on the side of the road.
A design balance must be found between being eye-catching and being tasteful and elegant. Furthermore, the company must come off as professional and inviting. The message must entice the user to venture past the advertisement and encourage page visits to the company’s website.
